We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ If everything you do needs to work on a three year time horizon, then you’re competing against a lot of people. ”
This quote means narrow three-year horizons make you compete with everyone else; long-term thinking creates more space to lead.
“ It is difficult for us to imagine that ten years from now, customers will want higher prices or slower delivery. ”
This quote means you should assume future customers won’t want worse service; plan for improvement rather than accepting decline.
“ Most decisions should probably be made with somewhere around 70% of the information you wish you had. ”
This quote means make decisions using roughly 70% of the information you wish you had—good enough to move, not perfect to delay.