We want to be a
“
We want to be a giant machine
that is a gold standard for how to treat customers.
”
Meaning
This quote means the customer experience should be the company’s standard of excellence—the gold standard for how customers are treated.
About Author
Jeff Bezos
Jeff Bezos is an American entrepreneur and founder of Amazon, widely recognized for his innovation in e-commerce and space exploration. His quotes often reflect entrepreneurship, risk-taking, and long-term vision. Bezos inspires business leaders, innovators, and entrepreneurs to pursue bold ideas, embrace experimentation, and scale ventures with persistence and strategy.
Related Quotes
“ We are willing to be misunderstood for long periods of time. ”
This quote means being willing to be misunderstood long enough is part of innovation and long-term change.
“ Stress comes from ignoring things that you shouldn’t be ignoring. ”
This quote means stress often comes from ignoring problems you should address, so acknowledge and handle them.
“ One of the only ways to get out of a tight box is to invent your way out. ”
This quote means escape tight constraints through invention and creative problem solving, not by waiting for permission.